Our EarthMAD Story

Mothers and fathers all over the world are increasingly anxious and concerned for the planet and their children’s future. As a parent, scientist, and mother of three sons, I feel the urgency of the eco crisis that we are facing and the growing concerns of parents about the environment and sustainability of the Earth.

The need to embrace sustainable living has become increasingly critical for the future of our planet.

While recognising a need to change, many families feel overwhelmed and unsure of where to begin. That’s why I am committed to helping families in adopting healthier, low-tox, and sustainable lifestyles.

I believe that by making fairly simple changes in our consumption choices and lifestyle, we can all make a difference. Many small positive changes in turn cumulate to make a very big impact. This belief is summed up in the EarthMAD acronym: Everyone Acting Responsibly Today Helps Make a Difference.

Drawing on over 20 years of experience in earth sciences and natural resources, and fuelled by a profound passion for sustainability, I established EarthMAD to support parents in implementing responsible and environmentally conscious practices.

Sustainable Living Resources

EarthMAD provides an array of resources, tips, and guides to living a sustainable life.

Together, we can navigate the complexities of modern living and embrace sustainable practices that reduce waste, limit plastic usage, and minimize our carbon footprint. By steadily and gradually making lifestyle changes, and building on these, step by step our families will start to live a more sustainable lifestyle.

Go Mad and Make a Difference

When we look at the state of the planet, it’s hard not to be angry about the climate crisis and environmental destruction happening before us. Let’s take that energy and channel it into positive actions to truly make a difference for our planet.

Don’t get Angry! Go MAD and Make a Difference

By taking collective action, and even a few small steps and changes, I firmly believe that we will make a tangible difference for our families and our future. So, don’t get angry! Just go MAD, as in EarthMAD, and make a difference today!